解析传媒传播专业介绍 Journalism and mass communication

黑森帽

专业简介
很多中国学生在美国大学会选择Journalism and mass communication这个大方向，侧重新闻和大众传播， 该专业的研究生教育通常可以分为两类。


一种是职业性型教育。必修课包括媒介理论，大众传播研究方法是否必修因校而异。根据各校专业重点，会有一些与新闻和传播实践有关的理论课程，比如，新闻工作的哲学和原则，媒介法与媒介政策，新闻实践与媒介新技术等。选修课则根据个人的方向与指导老师一起确定。这些方向可能包括：Journalism, advertising, publish relations, electronic media, media management. 这个大方向的硕士毕业生毕业时可以选择做硕士论文。多数选择综合考试加professional project. 诸如Columbia University, Northwestern University, University of Missouri, Syracuse University, University of California at Berkley 和其他一些大学培养的多数都是这样的硕士研究生。毕业后一般去媒体或者实业界工作。


另外一种是研究型教育。必修课包括媒介理论，大众传播研究方法，以及其它一些与媒介有关的理论课，例如舆论、宣传与媒介，宪法第一修正案，媒介伦理等。这些课程职业方向的研究生也经常选修。选修课则根据个人的方向与指导老师以前确定。这些方向可能包括：Journalism, advertising, publish relations, electronic media, media management. 各校所设的研究方向有所不同。不同的研究方向，既可以学习与该方向有关的实践课程，了解实践领域的状况为研究积累知识，也可以进一步学习研究方法和有关理论。这部分硕士研究生毕业后可能继续在新闻与传播学领域或者其它领域念博士。毕业时他们一般做硕士论文。





推荐学校
哥伦比亚大学
Columbia University
Journalism, newspapers, magazines
Television and radio programs and new 　forms of media
Politics, Arts & Culture
Business & Economics, and Science
Journalism and Public Life
Social Impact of Media, Economic
Legal, and Policy Aspects of 　Communication
哥伦比亚大学他的传媒学校没有像其他学校那样开设很多的学科，他学科的设置主要集中在新闻学传播领域。
申请条件
由于M.A Program 和 M.S Program 教学的侧重点不同所以他们在录取当中的要求也是略有不同。M.A在录取的时候侧重强调的是申请人必须有strong background in liberal arts, business, law and several other disciplines。并且在提交申请以后还要参加由他们本校组织的Writing Test 的考试，这个考试的难度类似纽约时报社评性的评论。而M.S Program 则需要申请人提供Writing Sample。但是，无论你申请的是哪个学位，该校对申请人的硬件条件要求也是非常的高，IBT要达到114，才有资格申请。


纽约大学
New York University
Reporting New York
Reporting the Nation
Magazine Writing Program
News and Documentary
Business and Economic Reporting (BER)
Cultural Reporting and Criticism (CRC)
Science, Health and Environmental Reporting (SHERP)
Global and Joint Program Studies
Literary Reportage (new for 2009)
Studio 20 (new for 2009)
纽约大学主要的研究领域是在传播新闻学方面，尤其是采访技巧，新闻播报等实用性方面。纽约大学与哥伦比亚大学相比更偏向于商业新闻报导这一领域，专业设置多以Business and Economic Reporting为主，并且在这一领域有很强的权威性。

申请条件

申请人除了提供基本的申请材料，包括PS（Cultural Reporting and Criticism 的申请者用CRC essay代替PS)、推荐信(三封)外，还需提供三份writing sample，同时鼓励申请者提供图像或视频剪辑。NYU的竞争是非常激烈的，建议申请者有一定的工作或实习经验，虽然学校在工作经验上没有硬性的要求，但事实上，NYU更倾向于录取有丰富经历的申请者。在硬件条件方面，NYU的最低要求是TOEFL 100分以上(但如果刚达到100分，相信竞争力是不够的)，GRE的verbal部分600分以上。

加州大学伯克利分校
University of Berkeley
Business Reporting　　 Documentary
Science and Environmental Reporting
International Reporting
Investigative Reporting
Magazine 　　 New media
Newspaper　　 Photojournalism
Political reporting　　 Radio　　
Television　　 Urban Reporting
UC BERKELEY和NYU、哥大同样是以新闻报道而出名，并且分类更细致。
申请条件
申请人需至少提供3个作品，其中的两个必须是Writing sample,另外的一个可以是录像带、Photo Essay等。申请人的工作经验虽然校方网站并没有说是必须的，但是同时学校也说由于每年都有大量的申请者，所以竞争很激烈。工作经历和专业经验，对录取来说是一个非常重要的考核点。而且对语言方面的要求也比较高，TOFEL IBT通常要达到110以上，GRE达到1300以上，这样的成绩才会比较有竞争力。


密苏里大学-哥伦比亚
University of Missouri-Columbia
Advertising 、Strategic Communication　　
Convergence Students with No Significant Media Experience
Convergence Students with Significant Experience in Strategic Communication Convergence Students with Significant Experience as a Broadcast Journalist
Convergence Students With Significant Experience as a Print Reporter/Editor 、Convergence Students with Significant Experience as a Photojournalist 、Convergence Concentrations
Magazine Design 、Magazine Editing 、Magazine Writing 、News Design 、News Editing 、News Reporting/Writing 、Photojournalism 、Visual Editing & Management 、Reporting with Television Emphasis; No Prior Broadcast Experience 、Reporting with Radio Emphasis; No Prior Broadcast Experience 、Producing; No Prior Broadcast Experience
Reporting with Television Emphasis; Professional Broadcast Experience Required
In-Depth Reporting; Prior Broadcast Experience Required 、Investigative Reporting 、International 、Environmental Reporting
Law and Conflict Resolution 、New Media 、News Media and Society 、Public Policy Journalism　　
密苏里大学的新闻传媒学校是全美几大最知名的新闻学校之一。也是美国最早提供新闻传媒高等教育的学院。并且密苏里大学的新闻学院规模非常大，师资力量强大。教授的领域也非常广泛。主要分为广告，新闻编辑、照片、杂志、新闻、电台六大方面。在课程设置上也比较注重学生在新闻采访和写作技巧方面的培养，同时这所大学所教授的课程大多是以研究性为主。
申请条件
UM -Columbia是美国最早成立传媒学院的大学，是传媒专业的老牌牛校，非常注重学术研究。学校的研究生录取最低要求并不高，根据网站要求，GPA3.0，TOEFL IBT 100分，GRE 1000以上即可申请，但是，该校实际的竞争是非常激烈的。传媒专业可以提供Masters、doctorate学位，而且PHD学位的毕业率很高，达到了91%, 远远超过了传播学PHD的平均毕业率。但是PHD只录取Master学生，本科毕业的不能直接申请。研究生学习非本专业的，需要有选修或学过相关核心课程，所以对想申请PHD的学生来说，有一定难度。需要注意的是申请传媒专业，最好能够有相关工作背景，并且学校要求提供Writing Sample。


雪城大学
Syracuse University
Mass communications　　
Advertising
Arts journalism
Broadcast journalism
Documentary film and history
Magazine, newspaper and online journalism 　　
Media management；Media studies
New media；Photography　　
Public diplomacy；Public relations
Television, radio and film　　

雪城大学在美国是以文科著名的院校，有优越的地理位置和秀丽的风景之外，还有着强大的硬件设置和师资力量，传媒学院的计算机房全部采用的是苹果机，传媒学院师教职员工达到60名之多，可见其传媒学院之庞大。该校的Media Studies偏重于学术类，申请的人并不是很多，所以他们的这个专业每年有三分之一招收的都是中国学生，所以非常受中国学生的欢迎。

申请条件
该校对国际学生申请要求较高。学校往年录取的国际学生中，TOEFL成绩平均要达到110分，国际学生大约占10-15%，并且录取的一般都有相关工作经验。申请人需要提供, PS ,CV,这种常规的申请材料之外，Media management 专业接受的是GMAT。但是申请人不可以同时申请SU的其它专业，不提供Joint Degree。


就业与薪酬


传媒的就业前景广阔，涵盖行业包括出版，印刷，教育，政府，酒店，广告，公关，娱乐（电影，电视，电台，音乐），新闻，艺术，服装以及大型企业的市场推广部门等。涵盖的职能包括：市场咨询，活动与广告策划，平面设计与制作，公关宣传，企业形象包装，品牌推广，营销等等。
以下列出的是美国劳工部（United States Department of Labor）给出的与传媒专业相关的职业薪酬范围：

职 业	平均薪酬	最高薪酬
Writers and editors	$46,990	$87,400
Public relations specialists	$47,350	$89,220
Market and survey researchers	$58,820	$112,510
Commercial and industrial designers	$54,560	$92,970
News analysts, reporters and correspondents	$46,710	$145,600
Television, video, and motion picture camera operators and editors	$46,670	$110,720

其它专业方向
1. APPLIED COMMUNICATION - Includes Health Communication, Political Communication, and Public Relations.
应用传播学：包括健康传播学，政治传播学， 公共关系学
University of Pennsylvania - Annenberg School for Communication
University of Texas, Austin - Speech Communication Department
Indiana University - Speech Communication Department
University of Maryland, College Park
Purdue University
Michigan State University - Communication Department
Stanford University
Northwestern University - Department of Communication Studies
University of Arizona
University of Southern California - Annenberg School for Communication
University of Oklahoma
University of Illinois, Urbana-Champaign - Speech Communication Department
University of Kentucky
Arizona State University
Michigan State University - Mass Media #. Program
Ohio University - Interpersonal Communication Department
Pennsylvania State University
University of South Florida
University of Georgia - Speech Communication Department
University of California, Santa Barbara


2. COMMUNICATION EDUCATION   传播教育

West Virginia University
University of Washington
Indiana University - Speech Communication Department
Pennsylvania State University
University of Nebraska, Lincoln
University of Oklahoma
Kent State University
Southern Illinois University, Carbondale
Northwestern University - Department of Radio-TV-Film
University of Missouri , Columbia

Wayne State University
University of New Mexico
New York University
Rensselaer Polytechnic Institute
University of Tennessee, Knoxville

3. COMMUNICATION THEORY & RESEARCH - Includes Nonverbal Communication, Family Communication, Persuasion, Interpersonal Communication, and Small Group Communication
传播学理论与研究
University of Texas, Austin - Speech Communication Department
University of Illinois, Urbana-Champaign - Speech Communication Department
Michigan State University - Communication Department
University of Wisconsin, Madison
University of Arizona
University of Iowa
Purdue University
Northwestern University - Department of Communication Studies
University of California, Santa Barbara
University of Pennsylvania - Annenberg School for Communication


4. CRITICAL-CULTURAL/MEDIA STUDIES
媒介研究与文化批评
University of Pennsylvania - Annenberg School for Communication
University of Illinois, Urbana-Champaign - Institute of Communications
University of Texas, Austin - Department of Radio-TV-Film
University of Iowa
University of Wisconsin, Madison
Northwestern University - Department of Radio-TV-Film
University of Southern California - Annenberg School for Communication
University of Massachusetts, Amherst
University of Utah
University of California, San Diego


5. INTERCULTURAL COMMUNICATION
跨文化传播
Arizona State University
University of Hawaii, Manoa
Howard University
University of New Mexico
University of Texas, Austin - Speech Communication Department
University of Oklahoma
University of Washington
University of California, Santa Barbara
University of California, San Diego
University of Southern California - Annenberg School for Communication


6. ORGANIZATIONAL COMMUNICATION
组织传播
Purdue University
University of Texas, Austin - Speech Communication Department
University of Colorado, Boulder
Michigan State University - Communication Department
University of Southern California - Annenberg School for Communication
University of Utah
University of Illinois, Urbana-Champagne - Speech Communication Department
University of Kansas
Arizona State University
Rutgers University


7. RHETORIC - Includes Rhetorical Theory, Rhetorical Criticism, and History of Rhetoric
修辞学
University of Iowa
Northwestern University - Department of Communication Studies
University of Texas, Austin - Speech Communication Department
Pennsylvania State University
University of Illinois, Urbana-Champaign - Speech Communication Department
Indiana University - Speech Communication Department
University of Minnesota, Minneapolis - Speech Communication Department
University of Wisconsin, Madison
University of California, Berkeley - Rhetoric Department
University of Southern California - Annenberg School for Communication

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